a good sell

there's nothing like a good commercial to get the day started...
i'm a sucker for the creative, interesting, sometimes funny, sometimes heartbreaking ads that make an impression. it's really an artform-- whether youre selling a brand, a product, a message, or all three, you only get 30 seconds to make it stick. and with all that bad-vertisement that somehow makes it onto our tubes, when it's done well, it stands out. Enter HTC.
the right look, message, music, everything. saw it for the first time earlier today and for some reason, it's in my head. hopefully, in about a minute, it'll be in yours...